blog post 2

These ads are meant to be appealing to people who smoke.  They are meant not to sell a product, but to convince them to stop smoking by using the extremities (and the truths) of the effects of smoking.  The top one says that smoking is suicide, this means that by smoking people are still smoking, knowing that it is going to kill them.  It basically is suicide.  The second one is trying to convince people not to start smoking.  It is doing this by saying that smoking kills and listing off the negative health effects of smoking.  The last one shows a statistic of 53,000 nonsmokers die every year from secondhand smoke.  This is another extremity used to show smokers that they are not only killing themselves, but their secondhand smoke is killing innocent people who have chosen not to risk their life by smoking.  In my opinion, these ads are very effective.