To analyze my website, which is the Urban Decay make-up website, I will be using Helmer as a lens. I am using Helmer as a lens because in her essay she analyzed websites, where in Jenkins’ essay, video games were analyzed. Although my website is a lot different than the websites that Helmer was analyzing, I will be analyzing it with some of the same techniques. Helmer was analyzing memorial websites that were created by random people who just felt like they needed to make a website to remember a celebrity. The website I am analyzing is a professional website done by a company to sell make-up. I will be analyzing how effective the website would be to sell the product, how the website is set up to attract an audience, and accessible the website is. From what I have viewed on the website so far I have not found any really negative aspects of it, besides for the price. But one may argue that the price doesn’t matter if it is a quality product, which I believe that Urban Decay is. (It is my favorite, by far. But I still don’t spend that much money on it. Occasionally I will, but not for all my make-up.) I am also analyzing the fact that they sell animal-friendly products that are listed on their site as vegan. This was exciting to me, because I am all for animal rights. I just wish that I had $17 to spend on make-up that is vegan. My working thesis will be: The Urban Decay website is a successful website in attracting an audience that would be interested in buying and using their product.
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